Google is the most popular search engine in the world, and being able to rank high on Google can mean a lot of traffic for your website.
To rank high on Google, you need to make sure that your website is SEO-friendly. One way to do this is by using an SEO Audit tool.
SEO audit tools are the secret sauce that will allow you to dominate your competition like never before.
There are many different SEO Audit tools on the market, and it can be difficult to know which one to choose. That’s why we’ve done the research for you and compiled a list of the 7 best SEO audit tools that can help improve your Google rankings faster than the competition.
Each of these tools has its own unique features, but they all have one goal: to help you improve your website’s SEO and rank higher on Google.
Every website owner knows that proper search engine optimization is a difficult undertaking, and a high-quality SEO audit tool will help tremendously.
Why You Need an SEO Audit Tool
The best SEO audit tools are ones that will help you quickly and easily find technical errors on your website that are preventing you from ranking higher on Google.
When I first started writing many years ago on my first website, I had no idea about auditing my SEO, and just assumed that if I wrote good content, people would come.
They didn’t come…because I wasn’t findable.
A good SEO audit tool can fix that.
I sure wish I knew about these SEO tools back in the day, but lucky for you, I’ve laid out in this article the very best SEO audit tools that will take your online business to the next level.
Some of these are paid tools, some of them are free SEO tools, but ALL OF THEM ARE AWESOME.
Let’s get started.
What is the Best SEO Audit Tool?
- SEMrush (Best All Around SEO Tool)
- Surfer SEO (Best for Writing SEO Optimized Content)
- Google Search Console (Best Free Audit Tool for YOUR Website Only)
- Screaming Frog (Best Free Website Crawler)
- SE Ranking (Best Budget All Around SEO Tool)
1. SEMrush
OVERVIEW
If you’re looking for a comprehensive SEO audit tool that can help you quickly and easily find technical errors on your website, then SEMrush is the tool for you.
With SEMrush, you can easily find out where your website stands in terms of SEO, and what steps you need to take to improve your ranking.
Between the site audit feature, in-depth keyword research tool (arguably the best on the market), and competitor site research, you’re sure to get a leg up on the competition with SemRush.
TOP FEATURES
- Technical auditing tool for SEO
- Comprehensive keyword research
- Competitive analysis via a site explorer tool
- Traffic analytics
- In-depth backlink analytics
- Excellent PPC tool
- Link building tools for off page SEO
- Topic research
- SEO checklist
PRICING
SEMrush offers 3 paid plans.
- The PRO plan is $119.95/month.
- The GURU plan is $229.95/month.
- The BUSINESS plan is $449.95/month.
- They also offer a 17% discount if you pay annually.
BOTTOM LINE
If you’re looking for an all-in-one tool for SEO that will boost your website’s performance and allow in-depth keyword research, this is the tool for you.
It’s worth its weight in gold.
Get started with SEMrush today.
2. Surfer SEO
OVERVIEW
Surfer SEO is by far one of the best SEO audit tools you can use.
It’s a desktop tool that provides detailed site audits, backlink analysis, and competitor analysis.
It uses A.I. to search out the highest performing pages in the SERP and determines exactly what content you should include on your page so you can rank there as well.
It also offers a suite of tools to help with link building, content optimization & creation, and traffic tracking.
Surfer SEO is a great tool for small businesses who want to audit their website for technical errors and optimize their site for better SEO performance.
TOP FEATURES
- SERP Analyzer
- Keyword Research
- Content Planner (based on the top ranking pages on Google for that keyword)
- SEO Audits
- Integrates directly with Google Search Console, WordPress, Jasper.ai, and SEMrush
- Grow Flow (A.I. Growth Management)
PRICING
Surfer SEO offers 3 plans depending on your needs:
- Basic: $49/month
- Pro: $99/month
- Business: $199/month
- There is also a 17% discount if you pay annually
BOTTOM LINE
Surfer SEO is an incredibly powerful SEO auditing tool for doing an in-depth analysis of your pages and helping you write SEO-friendly content.
It is a MUST HAVE tool for anyone serious about ranking their site in the top spots on Google.
Get started with Surfer SEO today.
3. SE Ranking
SE Ranking is an all-in-one SEO tool that makes optimizing your site easy.
It offers keyword tracking, SEO & PPC competitive research, the ability to perform a complete website audit, backlink monitoring, and more.
It has a great user interface on the platform that makes it easy to do your SEO audits without having to trudge through a steep learning curve.
If you are on more of a budget but still looking for a dedicated site audit tool, backlink checker, SEO checker, and on-page optimization tool, then SE Ranking is an excellent option.
KEY FEATURES:
- Site Auditing
- Backlink Analysis
- Keyword Research & Analysis
- Keyword Rank Tracking
PRICING
SE Ranking offers a free trial followed by 3 basic paid plan options:
- Essential: $39.20/month
- Pro: $87.20/month
- Business: $191.20/month
You can receive more discounts if you sign up for a longer plan or if you need to use the tool less regularly. See the pricing plan page for customization options with that.
BOTTOM LINE
SE Ranking is an amazing SEO tool that offers a whole suite of functions.
If you want an all-in-one SEO tool but are looking to save some money, it is an amazing value for what site owners need.
Get started with SE Ranking today.
4. Google Search Console
Google Search Console is a must-have free SEO audit tool for anyone who cares about ranking their site.
It has many useful features such as a suite of tools that allow webmasters to check their site’s indexing status, crawl errors, and security issues.
It also provides data on how Google is crawling and indexing your website. This information can be used to improve your site’s ranking in search results.
And what does Google search console pricing look like?
FREE!
Between Google Search Console and Google Analytics (used for things like page speed, organic traffic, etc.), you can accomplish a lot for free in regards to optimizing your site.
FEATURES
- Useful to improve your site’s ranking in search results with rank tracking
- See which of your pages & content types are generating the most backlinks
- Shows you which of your pages are losing organic traffic
- Shows you which of your pages need more backlinks
- Shows you failed attempts at indexing along with 404 errors
- Content keyword tool for optimizing keyword ranking
- Improve pages with good keyword rankings, but low Click Through Rate (CTR)
- Fix sitemap errors
PRICING
- Free
BOTTOM LINE
Google Search Console is one of the best SEO audit tools for understanding your site and its performance if you aren’t wanting to spend any money. If you want to know exactly what Google thinks of your site and content, it is the only way to see that straight from Google.
Get started on Google Search Console today.
5. Screaming Frog
The Screaming Frog SEO Spider is a desktop installable application (not really cloud-based) that crawls every aspect of a site (images, CSS, links, etc.) from an SEO perspective.
It’s one of the most popular technical SEO audit tools out there with hundreds of thousands of users. The Screaming Frog SEO Spider allows you to do a site audit of up to 500 web pages for common SEO issues with the free version.
They also offer an upgraded paid version if you need to crawl unlimited URLs, want complete access to the crawl configuration, custom extraction, saving your crawls, or advanced features such as Google Analytics & Search Console integration, JavaScript rendering, etc.
It is an incredibly useful and popular free SEO audit tool that can give you a ton of useful information about web pages as you do your SEO site checkup.
FEATURES
- Analyses internal link & URL structure
- Shows you URLs that are being blocked by robots
- Reveals broken links (404 errors) and redirects
- Analyses page titles & meta data
- Discover duplicate pages
PRICING
- Free Version: $0/year
- Paid Version: $209/year
BOTTOM LINE
Screaming Frog is a great SEO audit tool that provides actionable information on how you can improve your SEO score. The free website analysis is excellent, and the paid version is even better.
Get started with Screaming Frog.
What is an SEO Audit Tool?
An SEO Audit tool is a software program that helps you improve your website’s search engine optimization (SEO) so you can be more appealing to search engines as they crawl your page.
It does this by identifying problems with your website that are preventing you from ranking high on Google (Bing, DuckDuckGo, etc.)
Once these problems have been identified, the SEO Auditing tool provides solutions to help you fix the SEO problems so that you can boost your ranking.
And we all know that the higher you rank in Google, the more money you will make by getting more traffic to your site.
These tools will also provide actual solutions to these problems so you can fix them and improve your ranking.
Some of the best SEO audit tools also have other features that can help improve your website’s SEO, such as keyword research, competitor analysis, and more.
As you can see, an online SEO audit tool like one of these is invaluable to your business growth.
How to Get Started with Your SEO Site Audit Tool
When you first get your SEO site audit tool, the first thing you need to do is install it on your computer or complete the login instructions if it is cloud-based.
I would highly recommend you take some time to familiarize yourself with the platform by looking up tutorials on Youtube.
Every major platform has extensive tutorials so you can learn how to get the most out of your tool.
The first thing you need to do is enter your website’s URL into the tool. Once you have done that, the tool will start to crawl your website and look for any SEO issues that it can find.
Once the audit is complete, you will be presented with a list of all the errors that the tool found. For each error, the tool will provide you with a solution on how to fix it.
You can then go through the list and start fixing the errors one by one. As you fix each error, you will see your website’s SEO score improve.
And as your SEO score improves, so will your ranking in Google.
It is important to note that you should not expect your website’s SEO score to improve overnight.
It will take some time and effort to fix all the errors, but it will be worth it in the end.
The best way to use an SEO site audit tool is to perform an audit on a regular basis. This way, you can keep track of your website’s SEO progress and ensure that it is always improving.
Bottom Line
An SEO auditing tool is a must-have for any website owner who wants to improve their ranking on Google. Whether you’re building a website as a side hustle, or running a large SEO agency, the right tool will help you identify SEO errors on your website and provide solutions on how to fix them.
Conclusion
SEO site audit tools are important for any business that wants to rank higher on search engine results pages. The five best SEO audit tools listed here can help you identify problems with your website and fix them so that your site is seen as more valuable by Google and other search engines.
Don’t go another day without using at least one of these invaluable SEO Audit tools — it can make all the difference in whether you rank on page 5, or page 1.
So check out the tool that most fits your needs and get started improving your website today!
Husband of 10+ years, father of 4, and savvy in all things (ok, let’s be modest, most things) personal finance. My aim is to help free a generation from the chains of dumb money habits destroying lives. I’ve made my fair share of mistakes along the way, but through a slightly obsessive pursuit of financial freedom, I’ve learned a thing or two. Now I’m here to share it.
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