Wondering what are the best PPC tools that can immediately start increasing the effectiveness of your paid ads?
You’re in the right place.
If you want to be a professional and successful marketer, it is essential to arm yourself with the right tools. Pay-per-click (PPC) marketing is one of the most popular methods of getting new clients, but it’s also one of the most difficult to master.
There are countless factors you need to consider in order to make PPC work for your business. With hundreds of PPC software options out there, one of the most important factors in running a successful campaign is choosing the best PPC tools on the market today.
There are many factors to consider when running a successful PPC campaign, from designing effective ad copy to selecting the right target audience. PPC tools can help you with all aspects of your campaign, and using the right toolset can help you reduce your advertising budget while increasing sales.
Why do you need to use PPC tools?
The first question we need to answer is why we even need PPC tools. After all, can’t we just use Google Ads or Microsoft Advertising to create and manage our campaigns?
The answer is yes and no. While it is true that you certainly CAN create and manage your PPC campaigns using these platforms alone, they are not designed to give you the data-driven insights you need to truly optimize your campaigns.
Just like you CAN try to optimize your website using vague “best practices”, or you can shortcut the trial and error and use a dedicated SEO audit tool to speed up the process.
PPC tools give you an unfair advantage by providing access to data that would otherwise be unavailable, and they also automate many of the time-consuming tasks associated with PPC management. In other words, using the best PPC tools can help you save time and money while getting better results.
Now that we know why we need PPC tools, let’s take a look at four of the best options on the market today.
What are the absolute best PPC tools?
- SpeedPPC [Best for Building Google/Bing PPC Campaigns FAST]
- SemRush [Best for Keyword Research & Social Media Campaigns]
- Whatagraph [Best Reporting Software]
- DashThis [Best Reporting Tool for Growing Agencies]
- Adzooma [Best Free PPC Software]
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SPEEDPPC [Best for Building Campaigns Fast]
SpeedPPC is a powerful Google and Bing PPC campaign management software that is makes building PPC campaigns incredibly fast. Whether you’re targeting 5 keywords or 500, it makes it very easy.
With its wide range of features, you’ll be able to create and manage your PPC campaigns with ease, track your performance, and optimize your campaigns for maximum results.
SpeedPPC offers a range of features to make your pay-per-click (PPC) advertising campaign management simple and fast. It’s one of the most powerful PPC management tools we’ve come across.
Key Features
- Ability to quickly build new campaigns
- Easily sync keywords from ads to landing pages
- Keyword research tools (with additional subscription)
- Allows you to craft high-quality targeted ad campaigns fast
Pros
- Automates the most tedious/laborious parts of campaign building
- Build PPC campaigns incredibly fast
- Increased conversion rates
- Improved click-through rates
- Higher quality scores
- Competitor analysis tool
- Free trial
Cons
- Currently no Google Ads integration (requires manually importing ads)
- Currently no Social Media PPC ads support
Pricing
Bottom Line
Whether you are an agency looking to decrease the time your people spend building campaigns, or a freelancer looking to speed up PPC campaign creation, SpeedPPC will easily save you a ton of money in time spent. This is by far the best PPC tool to set up a Bing or Google ads campaign.
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SEMRUSH [Best for Keyword Research]
SemRush is one of the most widely used keyword research tools in the world that makes finding low-competition keywords a breeze
It is also the perfect tool for those who want to manage their Social Media PPC campaigns effectively and increase their revenue. With its wide range of features, you’ll be able to track your campaign performance, measure your ROI, and optimize your campaigns for maximum results.
Semrush offers a suite of tools to help with pay-per-click (PPC) advertising campaign management. These tools include:
Key Features
- Keyword Gap Analysis: Helps identify keywords that your competitors are targeting, but you are not.
- PLA Research: Helps uncover your biggest competitors in Google Shopping, uncover the product pricing strategy of your competitors, and see which keywords trigger their products to show up in Google Shopping results.
- Keyword Magic Tool: Helps quickly generate large lists of related keywords.
- Position Tracking: Semrush lets you track your visibility in paid search against key competitors.
- Social Media Ads: Semrush makes it easy to create and manage ad campaigns for every funnel stage.
- PPC Keyword Tool: Semrush’s PPC keyword tool can help you find the best keywords for your campaigns, as well as set match types and remove duplicates.
Pros
- Massive database of keywords to pull from
- Comprehensive SEO tool as well
- Actionable insights to increase your ROAS
- Easily find low-competition keywords you can win
Cons
- Reported traffic numbers are not always accurate
Pricing
Bottom Line
If you are looking for a comprehensive PPC tool that will help you with keyword research, competitive analysis, and Social Media campaign management, there’s no better option than SemRush.
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WHATAGRAPH [Best Overall Reporting Tool]
Look no farther than Whatagraph if you’re searching for a robust PPC reporting software. Whatagraph is a reporting tool that provides you with all of the information you need to optimize your PPC campaigns.
Whatagraph ensures that you’re never in the dark about your PPC campaign’s performance, through detailed reports on clicks, ad spend, conversions, and more.
Whatagraph is a reporting tool that enables enterprises to track, assess, and analyze their marketing results. It makes sharing data simple (using automatically generated visual reports) with clients and teams so that everyone is on the same page.
The software connects with a variety of other applications, including Campaign Monitor, Adroll, Mailchimp, and Google Analytics (to gather data).
Whatagraph was designed for digital agencies, with features such as automated report production using data from multiple sources, workflow automation for collecting marketing data, team collaboration on reports, and customizable reporting.
Whatagraph’s multiple features work together to help brands not only internally collaborate but also scale.
Key Features
- Streamlined client management.
- Easily automate your reporting in a visual format.
- Easy sharing capabilities.
- Lets you add notes and comments to reports for collaboration.
- Personalized reporting.
- Extensive customization for formatting reports.
- Allows multi-source reporting.
- Highly customizable data widgets.
- Easily hand-off to your team members.
Pros
- 40+ native integrations
- Extensive report customization (through both templates & custom builders)
- Automatic sharing and emailed reports
- Seamless cross-channel reporting (can combine it all into one widget)
- Easily see a birds-eye-view of your performance or drill down to the details
Cons
- Learning curve to constructing your own modules
Pricing
Bottom Line
Whatagraph is an excellent reporting tool for agencies and businesses that need to track their marketing performance. It’s easy to use and has a variety of features that make it perfect for those who need to collaborate on reports or share data with clients.
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DASHTHIS [Best Reporting Tool for Growing Agencies]
If you’re looking for an all-in-one PPC tool, DashThis is a great option. DashThis is a web-based platform that provides everything you need to manage your PPC campaigns in one place.
Not only can you track your PPC campaigns with DashThis, but you can also use it to measure how well they are performing. In addition, you can generate reports on campaign performance.
With over 33 distinct data sources, you’ll be able to get your information from the most popular marketing platforms, including Google Analytics, Facebook Ads, Twitter, Moz, Ahrefs, Youtube, Google My Business, and Instagram.
My favorite thing about DashThis is the unlimited data sources, unlimited client accounts, and unlimited users — the perfect option for a growing company. It also has the ability to create custom reports, work from templates pre-filled with KPI’s, and even clone reports that you want to repurpose for other clients and situations.
And when it’s all said and done, you can easily share your reports via email, URL, or PDF’s.
DashThis is a fantastic PPC tool for a growing agency.
Features
- 34+ integrations across platforms
- Extremely helpful support and getting-started guides
- Extensive customization options across dashboards and widgets
- Unlimited sharing capabilities and team members
- Beautiful interface that can be customized to fit your brand and needs
Pros
- Can combine data sources into one simple dashboard
- Unlimited users, sources, client accounts, and support
- Attractive customizable interface
- Automatically deliver reports via email, PDF, or URL
Cons
- The more dashboards you need, the more expensive it is
Pricing
Bottom Line
DashThis is a great PPC tool for agencies and businesses that need an all-in-one solution for managing their campaigns. With its wide range of integrations, customizable interface, and unlimited users, it’s perfect for those who need to track multiple campaigns or share data with clients.
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ADZOOMA (Best Free Tool)
Adzooma is a cloud-based PPC tool that offers a suite of features to help you manage your PPC campaigns. Some of the features offered by Adzooma include bid management, ad creation, budget management, and competitor analysis.
Adzooma also offers a variety of reports, including campaign performance reports, conversion reports, and keyword reports. You can also use Adzooma to create custom dashboards to track your most important metrics.
It offers a fairly robust free option everyone can start with, and then an upgraded premium option if you require additional features.
Overall, Adzooma is a comprehensive PPC toolset that can help you manage every aspect of your campaigns.
Features
- Easy setup
- Step-by-step checklists to help you improve your ad performance
- Able to create and manage digital marketing campaigns quickly
- Easily manage & improve your campaign scores
- Create, manage, and optimise ads across platforms (Google, Microsoft, Facebook)
- Custom reporting
- Premium plan includes landing page analysis and advanced SEO insights
Pros
- Power PPC management tool
- Integrates with Google Analytics
Cons
- Switching between accounts is challenging
Pricing
Bottom Line
Adzooma is a great all-around PPC management software that allows you to get started on your Google, Microsoft, and Facebook ads. It offers a free Essentials plan to help you create, maintain, and manage your PPC advertising campaigns. If you’re just starting your PPC campaigns as a side hustle, the free version will do you just fine to get started. However, if you plan to grown and want more control, automation, and optimization, you’ll need to buy the Plus plan (or choose one of our other more robust options we already discussed).
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F.A.Q.’s
Which tools are used for PPC campaigns?
There are many tools you can use to research, create, optimize, and report on your PPC campaign. The main tools are a keyword research tool, a PPC campaign builder, and a PPC reporting tool to track everything.
What is the most used PPC platform?
Google Ads is the most commonly used PPC platform.
What is are PPC tools?
A PPC tool is any tool that aids you in creating and optimizing your PPC ad campaigns. There are several different types of PPC tools. The essential tools are a keyword research tool, a PPC campaign builder, and a PPC reporting tool to monitor progress.
What are Google ads tools?
Google AdWords has a range of built-in tools to help you with your PPC campaigns. These tools include:
- Keyword Planner: The Keyword Planner is a tool that helps you find keywords related to your business and then estimate how much traffic those keywords could generate for you, as well as how competitive they are.
- Google Ads Editor: The Google Ads Editor is a desktop application that lets you make changes to your campaigns offline, then uploads them to Google Ads when you’re ready.
- Google Ads Scripts: Scripts are snippets of code that let you automate common tasks in Google Ads. For example, you can use scripts to automatically add or remove keywords from your campaigns based on performance data.
- Google Analytics: Google Analytics is a free web analytics service that provides data about the traffic to your website. You can use this data to improve your PPC campaigns by understanding where your traffic is coming from and what actions people are taking on your site after clicking your ads.
What is Amazon PPC software?
Amazon PPC software does much of the same thing as regular PPC software except that it is specialized for Amazon sellers to use.
How do I find CPC keywords?
You can find CPC keywords by using a keyword research tool like SemRush or Google Keyword Planner.
How do I find SEO keywords?
You can find SEO keywords by using a research tool like SemRush, Ahrefs, or Moz. Just grab your laptop, sign up for a subscription, and start typing in words related to your niche. These tools will populate many ideas for you to work with.
How do I find best keywords?
When looking for the best keywords to target, first you need a tool like SemRush. You’ll then type in words related to your niche and start sorting based on traffic volume and the difficulty of winning those keywords.
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Conclusion
That’s it for our list of the best PPC tools!
We hope you found this information helpful and that you are now equipped to take your campaigns to the next level. Remember, try out a few of these tools and see which ones work best for you.
Keep in mind your goals for each campaign and how each tool can help you reach those goals.
And most importantly, whether your goal is to make money online as a side hustle or are running a giant agency, don’t skimp on tools like these that will save you countless hours of frustration (and countless dollars wasted).
Paid advertising should be seen as an opportunity to learn more about your customers, what makes them tick, and ultimately increase your revenue — and these tools can help you do all of that more effectively.
So get creative and test out some new strategies—you never know what might work until you try.
Husband of 10+ years, father of 4, and savvy in all things (ok, let’s be modest, most things) personal finance. My aim is to help free a generation from the chains of dumb money habits destroying lives. I’ve made my fair share of mistakes along the way, but through a slightly obsessive pursuit of financial freedom, I’ve learned a thing or two. Now I’m here to share it.
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